So it all started in November 2013 when I got an email from a buyer at West Elm that I had met 10 months earlier at New York at the gift show. She wanted to see if I would be interested in making these FEED boxes for West Elm. I was honored and excited, and of course I accepted.
She asked if I had the capability to engrave the boxes and I said sure, because that's the kind of stuff you figure out later. When your excited like me to be in a new store and make something new, you will try anything!
So of course I made all the samples they asked for and my dad did such a great job building and designing the boxes. They were so well built the buyer talked about how the FEED project people loved them!! And then I started to think, well who are these FEED project people? Because to me I thought it was just a line of products designed by West Elm......... I had no idea what information I was about to receive.
FEED is a nonprofit company that was started by Lauren Bush Lauren. They sell all kinds of products and the proceeds go to feed hungry children. She is the niece of President George W. Bush! Oh, and she married Ralph Lauren's son. I can't believe how small our world is! So our boxes are going into the West Elm stores and part of the proceeds from each sale will go to feed the hungry children right here in the U.S.A.
The box on the left is the utensil caddy for holding your big utensils on the kitchen counter.
The boxes below are for holding 6 bottles of wine. My mom suggested using them in the bathroom to hold towels too.
This is the first project I have spent this much time, effort, brains, love, sweat, tears, and anxiety on...........and I am so happy to be a part of it!!
All I have to do now, is find an excuse to meet Lauren Bush and get invited to a family BBQ!!
Any ideas are appreciated........and I have honestly racked my brain......
your custom cabinet girl