Friday, August 29, 2014

FEED PROJECT BOXES

So it all started in November 2013 when I got an email from a buyer at West Elm that I had met 10 months earlier at New York at the gift show.  She wanted to see if I would be interested in making these FEED boxes for West Elm.  I was honored and excited, and of course I accepted. 
She asked if I had the capability to engrave the boxes and I said sure, because that's the kind of stuff you figure out later. When your excited like me to be in a new store and make something new, you will try anything!
 
So of course I made all the samples they asked for and my dad did such a great job building and designing the boxes.  They were so well built the buyer talked about how the FEED project people loved them!!  And then I started to think, well who are these FEED project people?  Because to me I thought it was just a line of products designed by West Elm......... I had no idea what information I was about to receive. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FEED is a nonprofit company that was started by Lauren Bush Lauren.  They sell all kinds of products and the proceeds go to feed hungry children.  She is the niece of President George W. Bush!  Oh, and she married Ralph Lauren's son.  I can't believe how small our world is! So our boxes are going into the West Elm stores and part of the proceeds from each sale will go to feed the hungry children right here in the U.S.A. 
 
The box on the left is the utensil caddy for holding your big utensils on the kitchen counter.
 
The boxes below are for holding 6 bottles of wine.  My mom suggested using them in the bathroom to hold towels too.
This is the first project I have spent this much time, effort, brains, love, sweat, tears, and anxiety on...........and I am so happy to be a part of it!!
 
All I have to do now, is find an excuse to meet Lauren Bush and get invited to a family BBQ!! 
Any ideas are appreciated........and I have honestly racked my brain......
 
your custom cabinet girl
 
 
 
 


Friday, May 9, 2014

now what do i do?

I've been working on "Bed Bath & Beyond" as you might have read a few posts back and I finally got a response.  As you can guess from my title its a response that stumped me.  It has the word "unfortunately" in it too.......and i REALLY HATE that word.  Anything that starts with "unfortunately" deserves a deep breath and some "self motivation" before proceeding with the information. 
Anyways, "she" the buyer said that they have a collection set up of cutting boards in their assortment at "Bed Bath & Beyond" and they are not in need of mine, but if i have something new and interesting she would love to see it.  (I did send her something "new and interesting" but nevermind).
So I thought about it, and of course i took her up on it!!  Mr. Know-it-All said, "she has no idea how dangerous it is for her to give me her contact information because i am a pest", but i don't care what he says. 
Anyways, I looked through the assortment at "Bed Bath & Beyond" and i noticed that my walnut board might fit well with their other boards.......
so........i emailed again with the pictures, and how i investigated their assortment, and how my board would be wonderful for "Bed Bath & Beyond."
 
Well, Its a No Go.  Done.  Stumped.  What to do next? 
 
I thought i might tell her that they need to get rid of their entire assortment and just stick with Weber Company boards, but i don't think that will go over well........
 
Any suggestions????
 
your custom cabinet girl

Tuesday, April 15, 2014

defying the laws of stereotypes

On Friday Melissa and i delivered an entertainment center, which might i say was very heavy.........   We were greeted by a very nice older man who said, "i need to help you girls out, but i have a cane and only one good arm.  This just isn't right with you two girls delivering these cabinets, are you going to make it?" 
Mr. Know-it-All says, "doubt April will make it, and she will make SURE she does make it."  I love a challenge, and i love surprising people with extraordinary products and service.  And i love being a girl who does "stuff only guys do." 
This is Melissa and me in the van this morning.  We delivered a couple of small open bookshelf's to a nice older man in Lodi and he said, "well i don't want to be sexist, but its not right for you two girls to deliver these." 
I will take it as a compliment as i drive back to the shop and turn onto Pine Street this guy in a truck looks at us both like we are aliens in the van. 
 
Silly boys, cabinet building and delivering is for girls too.
 
your custom cabinet girl


Wednesday, April 9, 2014

bad news always brings on good news

So when talking with the buyer at TJMaxx yesterday i found out that the sell through of our boards so far is 5%.  Yes you read that correctly 5%.  That's bad news, well it is actually crappy news and it makes me want to say ewe...........
But bad news always brings on good news because this type of dilemma has caused me to think.  "How can i do better next time? What can i do to help our sales and their sales better?"  
 
I have an idea of a new line of cutting boards i want to make that will be more in the cost range where customers will purchase at TJMaxx.  I do not want less quality by which i will never compromise, but a different way of making the board which takes less time, therefore less labor.  I am competing with "Made in China" pricing which is a competition directly in China's favor. 
So i am off to make some boards "differently" and i want to come up with the best idea yet. And if it doesn't work i guess i am moving to China.
 
Everyone should have a Weber Company cutting board!
 
your custom cabinet girl